Privacy and Data Use Policy for AdPlay Technology Ltd.

AdPlay Technology Ltd., is an advertising network that may deliver advertisements to the Web sites and Mobile Apps you visit. AdPlay Technology Ltd. understands that your online privacy is important to you. We have created the following Privacy and Data Use Policy (the “Policy”) to let you know what information we collect and when we serve advertisements on our network, how such information is used, and how it is shared with third parties if shared at all. Please read this Policy carefully. Use of the AdPlay Network is subject to the terms and conditions of this Policy. The Policy may be revised or updated at any time by us as further described below. The terms “you,” “your,” and “yours” refer to the Web site visitors, app visitors or consumer. Information We Collect.

Ad Delivery & Reporting Across Multiple Sites

As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; and tracking the number of ads served on a particular day to a particular Web site. To do so, we collect information about the type of browser and operating system of Web site visitors, as well as the domain name or, day and time of visit, and page(s) visited. Relevant Advertising.

We want to deliver more relevant advertising to you. Delivering more relevant advertising to you by running targeting based campaigns. Our targeting consists of options such as carrier targeting, data speed targeting, device targeting, geo targeting, mobile OS targeting, mobile application vs mobile web, scheduling, city targeting, browser targeting. Internet Technology.

We collect the information described above by using log files. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it: “Log files” track actions occurring on web sites and collect data including your IP address, browser type, Internet service provider, platform type, date/time stamp, click data and advertisements viewed. We use the information we collect for marketing and advertising purposes, to determine which ads perform well, to assist us in improving the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of AdPlay Technology Ltd.’s services, and for the other purposes described below.

Personally Identifiable Information

We do not collect data that includes a name, address, telephone number, email address, government-issued identification, or data that likewise would identify a specific individual (“Personal Identifiable Information” or “PII”), except when you may wish to provide PII as a visitor to the landing page, for example by completing a customer service form after it landed on a different site. While we generally will use such information only for the purpose that it was intended, we reserve the right to use and share such information under these terms.

Sharing Your Information

AdPlay Technology Ltd. may use and share your information: (1) to enable third party service providers to assist or facilitate in the services we provide to our clients and customers; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use or to protect our rights; (4) to protect the safety of members of the public and users of our services; (5) with other AdPlay Technology Ltd. Entities and third party marketing partners. We also may share information with advertisers, publishers for marketing and advertising purposes, but such information does not include PII except if you provided it as described above. While AdPlay Technology Ltd. strongly encourages its advertising customers, service providers, partners, and members of the AdPlay Technology Ltd. to adopt responsible approaches to online marketing, AdPlay Technology Ltd. is not responsible for the information practices of any of third party entities referenced in this paragraph, which may use the information we share with them for the same purposes as we use the information, or for their own independent purposes. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Policy.

Information Collected by Third Party Sites

Please be aware that the sites of our advertiser clients as well as the sites on which we place advertisements or any site linked to from one of our web sites also may collect information from you. Such information may include non-personally identifiable information through the use of cookies and other technology and any personally identifiable information you may choose to give in registering and transacting. Although we choose our business partners and clients carefully, AdPlay Technology Ltd. is not responsible for the privacy practices of sites operated by such third parties. You should check the applicable privacy policies of such sites you visit to determine how they handle any information they collect from you.

Data Retention

AdPlay Technology Ltd. retains information regarding ad delivery (see, “Ad Delivery & Reporting” above) for up to six (6) months. However, AdPlay Technology Ltd. may retain aggregate statistics, reports and summaries regarding ad delivery for a longer period.

AdPlay Technology Ltd. may delete any or all of OBA or information regarding ad delivery that relates to you at any time and in AdPlay Technology Ltd.’s sole discretion, notwithstanding its normal data retention policies. Further, AdPlay Technology Ltd. reserves the right to retain and use any information described in this Policy as reasonably necessary to comply with laws or regulations, notwithstanding any limitations described in this Policy to the contrary. If AdPlay Technology Ltd. changes its retention data policies by updating this Policy, its new policies will apply to all data then retained by AdPlay Technology Ltd.

OBA Opt-Out and Your Choices

Advertisers may collect data about your online browsing activity and use it to show you targeted ads (a process known as “behavioral advertising”). You can prevent these companies from showing you targeted ads by submitting opt-outs. Opting-out will only prevent targeted ads so you may continue to see generic (non-targeted ads) from these companies after you opt-out. To opt out you can can visit the the Digital Advertising Alliance’s opt-out page to opt-out by clicking here. You may opt in to behaviorally targeted ads anytime by deleting your browser’s cookies.


AdPlay Technology Ltd. employs standard measures to ensure the security of all information. We routinely evaluate our practices to identify security threats or opportunities for the improvement of our services.


AdPlay Technology Ltd. may find it appropriate or necessary, or may be legally obligated, to update this Policy from time to time. When we do, we will post those changes on this page and update the effective date (found at the bottom) so that you have a way to always become aware of the information we collect, how we use it, and under what circumstances we disclose it. For changes to this Policy that may be materially less restrictive on our use or disclosure of information you have already provided to us, we will attempt to obtain your consent (if we have the necessary contact information) before implementing such revisions with respect to such information, or notify you either by placing a prominent notice on the home page of our Web site or by directly sending you a notification. For all other changes, it is your responsibility to review this Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often